Keeling Curve

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Project Summary / Description:

1. The topographic and climatological characteristics in the Aburr Valley favor the concentration and reaction of polluting gases and particles, which generated the planning of atmospheric decontamination strategies in the territory. 

In 2017, the Air Quality Management Plan in the Aburr Valley was approved, which contemplates actions aimed at managing mobility in a sustainable manner to contribute to the reduction of polluting emissions generated by motor vehicles. With the objective of knowing the details of the usual trips made by the inhabitants of the metropolitan territory in the development of their daily activities, the Origin - Destination Survey 2017 was conducted, obtaining as a result that 39% of the total trips made daily are work-related trips (going to work and returning home), reason for which the importance of implementing strategies that promote and encourage sustainable mobility in organizations was known.

This is how, through Metropolitan Resolution 1379 of 2017, the Sustainable Corporate Mobility (SCM) Plans ( Planes de Movilidad Empresarial Sostenible ‚ MES in Spanish) arise, which have the purpose of promoting within organizations, strategies to promote sustainable mobility in the travel of collaborators to and from their workplace, under the vision of the inverted pyramid of mobility, where non-motorized trips have higher priority, followed by trips in public transport and finally trips in individual private transport through energy efficiency management.

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3. The strategies for the promotion and encouragement of sustainable mobility within the framework of the Sustainable Corporate Mobility ‚ÄìSCM- Plans are based on the inverted pyramid of mobility, seeking to generate a change in the culture centered on the private vehicle and to strengthen the other road actors that are often ignored when sharing the road and public space. It seeks to raise awareness of a rational use of private vehicles and empower people to make decisions aimed at sustainable mobility, breaking down social stigmas and barriers that prevent them from using public transport or active mobility for their movements. 

At the time of formulating the SCM Plan, organizations carry out a diagnosis in which they can characterize their population by age, socioeconomic stratum and gender. In this way, they can focus their strategies on the needs of their collaborators, such as, in the case of women, implementing flexible working hours, allowing women to choose a schedule in which they can move around and feel safer, providing spaces to store implements for grooming in the office, promoting collectivization to make their routes accompanied, among others.

In addition, the SCM Plans seek that sustainable mobility is also adopted by the top management of the organizations to teach by example and to empower other employees who decide to contribute to reduce the problems associated with mobility (air quality, accidents, accessibility, travel times), in their commuting to and from work. In this way, the message that choosing more sustainable modes of transportation is not a matter of social status, but of citizen awareness is conveyed, allowing all population groups to take an active and responsible role in the way they move around.

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