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Food for Climate League
Org Type
Nonprofit
Year Founded
2019
Project
Company
Financials
Primary Project Category:
Secondary Project Category:
Carbon Sinks (Natural & Engineered)
Energy
Finance
Social & Cultural Pathways
Transport and Mobility
Project Summary / Description:
The purpose of our project is to shift the perception of climate-smart eating from expensive, elitist, hard-to-find, and White to: diverse, inclusive, delicious, affordable, and easy-to-find. Our goal is to work with existing community-based organizations to support initiatives around sustainable, nutritious, and equitable food access by engaging young people around plant-forward, diverse ways of eating. Through our work we will: ‚ Engage a non-traditional audience for food and climate messaging: young sports fans of color. ‚ Collaborate with local farms, schools, and businesses. ‚ Provide a gateway to climate-smart menu development for restaurants and foodservice operators and meet them where they are. ‚ Track our impact to assess whether or not this work is decreasing consumption of animal proteins, increasing access to climate-smart and nutritious foods, and/or positively shifting youth perceptions of climate-smart, plant-forward eating.
Regions of Operations:
Southeast Asia
South Asia
East Asia
Central Asia
Middle East
North America
South America
Eastern Europe
Western Europe
East Africa
North Africa
Southern Africa
Central Africa
Oceania
Caribbean
Other Countries
How Project Affects Greenhouse Gas (GHG) Emissions:
Replaces/avoids GHGs (e.g., projects that replace sources of GHGs, such as the burning of fossil fuels for electricity, heat, transport, or other energy uses), Reduces GHGs (e.g., projects that reduce sources of GHGs, such as through efficiency or other changes in consumption)
Best Estimate of GHG Avoidance/Reduction of This Project (Tonnes CO2 Equivalent/Year):
Impact on Underrepresented Groups:
Climate change is a global issue. However, there is a significant lack of representation from communities of color in the institutions that are built to tackle it. Traditional food and climate campaigns and products target a wealthy, White, and Western demographic. As a result, those from BIPOC communities and poorer socio-economic backgrounds are under-represented in the movement and often don‚ t see their own needs or values reflected in the public food and climate conversation. In order to appeal to the masses and transition from niche to mainstream, the sustainable food movement must become far more inclusive and reflective of the diverse array of human needs, lived experiences, and racial and ethnic backgrounds. This project intentionally focuses young sports fans of color to engage them in a campaign that will: a.) drive engagement with climate-smart ways of eating (plant-forward, wasteless, regenerative), b.) cultivate a sense of community and belonging, and c.) increase access to nutrient-dense foods by engaging local food providers. Because of their status as influencers and trusted voices, we are using sports stars as our main spokespeople, in order to reach a nontraditional audience for a climate campaign.
Sub-Categories:
Renewables
Nature-based
Agriculture
Methane
Plastics
Built Environment
Energy Efficiency
Restoration
Biodiversity
Energy storage
Rural
Urban
Circular Economy
Oceans
Forests
Waste
Carbon Removal
Electric Transportation
Cooling Solutions
Technology
Advocacy
Biomass
Conservation
Clean Cooking
Environmental justice
Research or Economic Modeling
Measurement, Reporting & Validation
Communications
Website:
https://www.foodforclimateleague.org/
Mission Statement:
FCL is a women-led, trailblazing 501(c)(3) research collaborative working to democratize sustainable eating to create a sustainable food system for all. In this campaign, we are focusing on three cities‚ÄîChicago, New York, and Los Angeles‚Äî which will compete for the best climate-smart food culture. This competition will center on athletes as the key voices and rely on engagement with local restaurants, farms, and city leaders,. We will work with existing community-based organizations to flesh out the concept, develop, test, and deploy the campaign. This project would include: ‚ A communications campaign emphasizing flavor, climate-friendly ingredients, purveyors, and/or talent. ‚ A city-wide competition, promoted by athletes and media for best climate-smart food culture. ‚ Motivation for restaurant owners. ‚ The development of a city-wide network of sustainable food advocates, farmers, restaurant owners, chefs, sports leaders, and city officials. ‚ A university-based pilot to assess efficacy of campaign design.
Link: Facebook:
https://www.facebook.com/FoodforClimateLeague
Link: Twitter:
https://twitter.com/food4climate
Link: Instagram:
https://www.instagram.com/foodforclimateleague/
Link: LinkedIn:
https://www.linkedin.com/company/food-for-climate-league/
