Keeling Curve

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Project Summary / Description:

Cellulose based biofuel is a flawed business. Limited production of fuel, priced as a commodity, is the primary reason why biofuel deployment is delayed. 
GreenChem is premised on doubling revenue from biomass thereby reducing the breakeven price of biofuel from US$110 to US$60 per barrel of oil. 
The technology GreenChem brings to market already exists at pilot plant scale. Proofs of application to substitute for fossil fuel based phenols exist. 
GreenChem exists to connect source technology with scalable markets. In doing so it overcomes critical commercial hurdles to deployment of biofuel technologies (that also exist).

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Best Estimate of GHG Avoidance/Reduction of This Project (Tonnes CO2 Equivalent/Year):

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GreenChem is a purpose guided business. It applies principles of Environmental, Social and Governance standards. 
So its purpose is to maximize impact. Thus business equity and margin are a consequence of impact on GHG rather than precedent. 
GreenChem challenges meritocracy so will structure its business towards the value of the team rather than treating the executive as paramount. Other expressions of this will be determined as we develop and express our purpose. 
GreenChem is premised on empowering biofuel that is by definitio a rural based business.

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