Keeling Curve

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Project Summary / Description:

Western media abounds with climate action methods that can be undertaken at the individual level, but there is an English language focus in India and such content is almost missing in the vernacular media in India. We propose creating a Hindi Environment NewsAct (News and Action) Service. The Hindi audio-visual and text service will have two elements - news on the environment, and individual climate action. 
We will enhance UnEarth media portal by reporting stories on the latest news, and actions our readers can take to reduce their and their household‚ carbon footprint.

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Impact on Underrepresented Groups:

The current socio-economic and political systems render women, vernacular speaking populations and low-income communities most vulnerable to the effects of a rapidly changing environment. Indicus is a strong advocate of inclusive representation by all-important stakeholders in all its initiatives such as the IDEA Roundtables, research and policy notes. Concentrating on the vernacular (Hindi) automatically enables a lower-income focus. Moreover, the use of social media avenues allows us to target specific segments including women, underprivileged and specific geographies that tend to be more susceptible. 
NewsAct will highlight story submissions by women creators and also focus on underrepresented voices in traditional media. We will take utmost care to use gender-sensitive language and also engage with female influencers on social media platforms.

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