Keeling Curve

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Project Summary / Description:

Our organization encourages individuals and private companies to offset their production impact on the Environment by adopting coffee trees or plots in Indonesia. 
Adopting a coffee tree means providing financial security to the farmers by pre-ordering the beans on our platform and protecting the coffee forest‚ ecosystem services. Each sponsor supports the improvement of the coffee plantations by the plantation of trees, hence, mitigates the impact of climate change at a global level. 
Our project involves individual coffee consumers and coffee businesses in creating a regenerative coffee supply chain, protecting the forest, and supporting farmers to adapt to climate change.

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Best Estimate of GHG Avoidance/Reduction of This Project (Tonnes CO2 Equivalent/Year):

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Our project focuses on supporting smallholder coffee farmers of Indonesia. 
They face climate change challenges at their production level -changes in the harvest season and unseasonal rains impacting the farming methods and quality of the beans- but are unheard of by their governments and are given solutions that often impact negatively the environment and does not solve the problem of instability of the prices of the commodity. 
By working together with Masama and proposing their trees for adoption, the farmers recover a position with responsibilities, giving them the voice they deserve in the establishment of a human-centered coffee supply chain. 
The adoption concept brings back a relationship between consumers-farmers at the heart of the act of consumption, the questions of how the coffee is produced being as important as how it is consumed. 
The country is the fourth producer of coffee (80% Robusta-20% Arabica) with coffee plantations covering about 1.26 million hectares. Based on climate projections and research led by Conservation International, over 35% of those suitable land for coffee will disappear in the coming years, affecting more than 400.000 families. 
A study for the Sustainability consortium has also identified Indonesia with 20-50% of its coffee source regions with a high risk of Deforestation and high risk to increase water scarcity as well as 50-100% of the coffee source regions with high risk for biodiversity losses. 
Masama thrives to understand the local specificities and contexts of the coffee productions in Indonesia by using advanced technologies to propose adaptation solutions to its partners. The smallholder producers work on their coffee plantations, including the conservation of soil fertility, protection of biodiversity and pollinators, as well as soil conservation must be rewarded as ecosystem services. 

Providing the opportunity to see their coffee tree adopted also empowers the smallholder farmers at the post-harvest level. Usually selling the red cherries to major collectors in the region, the farmers are engaged in the transformation of their crop into dried green coffee beans. Drying, cleaning, sorting the coffee beans are processes that require manpower that can be hired locally to support the local economies, targeting mostly the youth and women of the village where the production takes place.

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