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2024 KCP Application
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MyTrees
Org Type
Undesignated
Project
Company
Financials
Customers & Partnerships
Primary Project Category:
Secondary Project Category:
Carbon Sinks (Natural & Engineered)
Energy
Finance
Social & Cultural Pathways
Transport and Mobility
Project Summary / Description:
The purpose of MyTrees is to put nature into the hands of the many. A global, real world tree saving app using real money rewards to incentivise people to contribute monthly, through a subscription, to the fight against climate change. Subscribers are given a virtual forest in their app which with their monthly payments (donations) and other digital or real world actions they take. MyTrees helps visualise, quantify and breakdown personal impact, through data dashboards and video content. Built in partnership with the international charity, Conservation International, our vision is to have 5m new climate supporters by 2025.
Regions of Operations:
Southeast Asia
South Asia
East Asia
Central Asia
Middle East
North America
South America
Eastern Europe
Western Europe
East Africa
North Africa
Southern Africa
Central Africa
Oceania
Caribbean
Other Countries
Best Estimate of GHG Avoidance/Reduction of This Project (Tonnes CO2 Equivalent/Year):
Sustainable Development Goals:
No poverty
Zero hunger
Health and wellbeing
Quality education
Gender equality
Clean water and sanitation
Affordable and clean energy
Decent work and economic growth
Industry innovation and infrastructure
Reduced inequalities
Sustainable cities and communities
Responsible consumption and production
Climate action
Life below water
Life on land
Peace and justice
Partnerships for the goals
Impact on Underrepresented Groups:
We help make the fight against climate change accessible for everyone. MyTrees is an engaging mobile app that educates and incentivises people to engage more with the topic at hand, both through regular donations, as well as education. Majority of our existing users are women and heavily skew towards younger audiences.
Sub-Categories:
Renewables
Nature-based
Agriculture
Methane
Plastics
Built Environment
Energy Efficiency
Restoration
Biodiversity
Energy storage
Rural
Urban
Circular Economy
Oceans
Forests
Waste
Carbon Removal
Electric Transportation
Cooling Solutions
Technology
Advocacy
Biomass
Conservation
Clean Cooking
Environmental justice
Research or Economic Modeling
Measurement, Reporting & Validation
Communications
Website:
2 Ebor Street
Link: Facebook:
Instagram: @mytreesofficial Website:
http://mytrees.world
[NB: new user experience release on web scheduled for Feb 24. Mobile App available from March 29]
