Keeling Curve

Project Summary / Description:

Targeted behavior change can contribute to substantially lowering greenhouse gases (Erickson et al. 2012). Studies have found wide gaps in consumer knowledge, behavioral data, and educational resources relating to sustainability issues (Gustavsson et al., 2011; Parfitt et al., 2010; Smil, 2004). EcoChallenge.org, an online, multi-sector social platform for sharing, learning, and taking measurable action on sustainability solutions to create widespread change, addresses these sustainability-related gaps . Since 2015, over 70,000 people have participated in the program with participation growing rapidly each year. In 2018, EcoChallenge.org partnered with Project Drawdown, to focus on the top solutions to global warming.

Best Estimate of GHG Avoidance/Reduction of This Project (Tonnes CO2 Equivalent/Year):

Impact on Underrepresented Groups:

EcoChallenge takes a broad approach to behavior change that supports many environmental and socially desired outcomes. Actions frequently overlooked in climate change mitigations are also emphasized, such as empowerment of women and girls and addressing indigenous land rights from the research of Project Drawdown, a key programming partner. During the 2018 Drawdown EcoChallenge, 786 microloans and donations were made to women in developing countries and 2,194 purchases were made from women-owned businesses. All of these impacts are measured during the duration of the challenges. Since most actions are sustained with high fidelity, the impacts raise exponentially over the life of a participant. With overall public participation increasing dramatically, the co-benefits will continue to rise exponentially.

Mission Statement:

For over 25 years, we‚ ve inspired, educated and activated individuals around community-based change. To date, we have engaged over 4,500 schools, organizations, and municipalities through solutions-focused programs. Our approachable and ready-to-use social and digital tools provide a unique framework for talking about our relationship with the world and sharing new ways to listen, live, and create positive action. These tools include a suite of Discussion Courses rooted in transformative learning and, EcoChallenge.org, a digital platform designed to create widespread behavior change. Together, they provide the launchpad for emerging generations and sustainability leaders to experience ah-ha moments that lead to extraordinary environmental and social change.

Link: Facebook:

http://nwei.org*ecochallenge.org*drawdown.ecochallenge.org2018.ecochallenge.orgfacebook.com/NWEIEcoChallengetwitter.com/nwearthinstagram.com/nweiecochallenge*Our website content will all be combined under http://EcoChallenge.org when we launch our new brand in May 2019.