Keeling Curve

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Project Summary / Description:

Climate change. It‚ the world‚ biggest problem. Understanding that is important, but for many it can also be daunting. How are we as individuals meant to fight ‚ the world‚ biggest problem? That's where Pawprint come in. We want to support people and to give them the tools they need for sustainable, long term, behavioural change. 

The Pawprint team is a group of like-minded individuals, hell-bent on giving people the power to do their bit for the planet. 

But (spoiler alert) we‚ re human. Which means we‚ re nowhere near perfect. And that‚ okay. 

Pawprint isn‚ t about guilt trips, it‚ about making incremental steps towards living a lower carbon lifestyle. Whether those are big or small, we‚ re simply excited to walk with you on the journey.

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Best Estimate of GHG Avoidance/Reduction of This Project (Tonnes CO2 Equivalent/Year):

Impact on Underrepresented Groups:

At Pawprint our ethos is to engage everybody so it is our belief that diversity is at the heart of our mission. Climate change affects everyone, from all walks of life, and we encourage community building - we want to create a safe place that brings people together and empowers them. 
Our main focus at Pawprint is to send personalised tips and challenges to users to help them to lower their carbon footprints. We will make every effort to ensure that users from all economic backgrounds can partake in our challenges and that there will be no monetary cost associated with taking up a challenge. On the contrary, some of our challenges will have cost savings associated with them, such as challenges that encourage users to reduce their electricity consumption. Our challenges will also be gender neutral so that everyone can partake. 
We are firm believers that community and inclusiveness make the world a better place and by having a common goal, climate change, people can put any differences aside and work together. This amplifies our message and makes it even stronger; it means more voices and more listeners. Each one of us can offer a unique perspective. By coming together, we become stronger. And this strength can create real change.

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