Keeling Curve

Project Summary / Description:

I started the blockchain company GPU Hosting in 2016 and decided to create a carbon positive business. After a detailed analysis of my business, Ecosphere+ told us how much it would cost to become carbon positive. The number was significantly lower than I expected. This made me question why anyone, business or individual, would not choose to address their climate impact. The existing carbon markets are complicated, do not offer straightforward access for the wider public, and lack the necessary integrations to scale. 

Poseidon is based on the principle that consumers are the key to a climate positive world. If each and every one of us works together to avert climate change, we can make a real difference, saving our world for current and future generations. Consumers, led by socially conscious millennials with increasing buying power, want to purchase greener products and invest in sustainable projects. In fact, 72% of people between the ages of 15 and 20 are willing to pay extra for environmentally and socially responsible products and services.

We already developed a working software that connects carbon credits from sustainable development projects in places like Cordillera Azul, Peru, to consumers through a point of sale (POS) integration. The software is fully operational, connects our proprietary software to the Stellar blockchain and for example the Square POS, and allows the traceable, transparent, and immutable offsetting of carbon footprints at a very low cost to consumers. Our next step is raising funds to scale our platform.

Best Estimate of GHG Avoidance/Reduction of This Project (Tonnes CO2 Equivalent/Year):

Mission Statement:

We are a non-profit foundation that empowers individuals to offset the carbon impact of their lifestyle choices. We are bringing demand and liquidity to carbon markets that are important for their long-term growth potential. How does this work? Imagine you go to buy your latte at Starbucks. That latte has an environmental impact. Pretty much everything we buy has carbon emissions from production to transportation for example. With our new platform, you could address the impact of that carbon right as you buy the latte.

We believe that controlling your carbon footprint should be as easy as checking your bank balance. Our solution will, for the first time, empower everyone to participate in climate action, all the way to the retail level. Our vision is to create a platform that integrates carbon credits into everyday life, enabling the seamless and transparent accountability for our carbon footprints as part of every purchase we make. 

Our first focus is on a retail integration, attaching carbon credits to everyday purchases, because we believe this can lead to the biggest change in the way carbon credits are used. With a simple and accessible method of purchasing carbon credits in place, each and every one of us will be able to support crucial land-based emission reduction projects that protect forests and national parks in some of the world‚ most endangered areas, supporting local economies that will have a lasting positive impact on our planet.

Link: Facebook:

Website: https://poseidon.eco Facebook: https://www.facebook.com/PoseidonFoundation Twitter: https://twitter.com/Poseidon_NGO LinkedIn: https://www.linkedin.com/company/27122555/