Keeling Curve

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Project Summary / Description:

Soil Centric exists to help people uncover their path to regenerative agriculture and ecosystem restoration. Our Pathfinder Tool connects users to opportunities and resources that are appropriate for their context and we are helping thousands of people, many of whom will not have an agricultural background, uncover avenues for engagement in immediate and sustained climate action. 

Currently less than one percent of the U.S. population farms. However, in order to implement regenerative solutions at scale, climate thought leader Charles Eisenstein estimates that nearly ten percent of the population will need to participate in some aspect of farming.

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Soil Centric believes that everyone has a role to play in solving the climate crisis and building a more resilient future. We also believe everyone is needed and everyone is welcome. However, the regenerative agriculture movement, as it currently exists, has a communications problem; It is telling the same stories of the same two or three farmers (who are white and middle-aged) time and again. This lack of diversity in representation is damaging as it creates the impression that regenerative agriculture is solely the purview of a tiny segment of the population: white men born into farming and ranching. 
Soil Centric is working hard to break down barriers to entry to regeneration and make it more inclusive. We‚ re proud that our Advisory Board is predominantly women. Through our video, blogging and podcasting, we‚ re telling the stories of people of disparate skills and diverse backgrounds who‚ ve succeeded in finding or creating a role for themselves in regeneration. 
Our podcast, Unconventional Paths focuses on women who have found their way to regeneration. After being on our podcast one of our guests, a Taiwanese-American who founded a software company that helps ranchers increase profits with healthy grasslands, posted this on her LinkedIn page: The conversation follows the circular patterns of regeneration itself - finding kinship in unlikely places, guilt and homecoming, burnout and belonging, and not leaving my identity at the door. I hope these stories help other women leaders of color who are writing themselves into the narrative. 
While our platform is open to everyone, we are discovering that our most engaged users are young women between the ages of 18-28 who are reaching out and telling us how our tools have helped them. For instance, our podcast with Kourtnii Brown inspired Charlotte C. to reach out to Common Compost and is now working on a Community Composting for Green Spaces Grant program. Meanwhile, Visala T. a college student at UCSB wrote to us and said she found inspiration and solace in the interview with Alex Groome Klement; Not only is her path similar to my own, but to that of other students that I‚ ve met throughout my life who are looking for nature-based climate-solutions. 
Resilience in Practice: Re-integrating Animals into Cropping Systems a video we produced in association with the organization Fibershed, demonstrates the benefits of fuel load reduction through grazing. This is a strategy for rural communities that are vulnerable to wildfire in California and other western states and we plan to interview young people who are at the vanguard of this movement on our podcast.

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