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2024 KCP Application
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THE NEW JONESES
Org Type
Undesignated
Project
Company
Financials
Customers & Partnerships
Primary Project Category:
Project Summary / Description:
For ten years, THE NEW JONESES have applied a creative treatment to climate change communications. Targeting mainstream audiences not yet engaged with climate change, we use language and story telling to raise the challenge in a related way and show the audience how they can be part of the solution. "Taking green from mungbean to mainstream' we have been normalising light carbon living to mainstream audiences for a decade.
Regions of Operations:
Southeast Asia
South Asia
East Asia
Central Asia
Middle East
North America
South America
Eastern Europe
Western Europe
East Africa
North Africa
Southern Africa
Central Africa
Oceania
Caribbean
Other Countries
Best Estimate of GHG Avoidance/Reduction of This Project (Tonnes CO2 Equivalent/Year):
Sustainable Development Goals:
No poverty
Zero hunger
Health and wellbeing
Quality education
Gender equality
Clean water and sanitation
Affordable and clean energy
Decent work and economic growth
Industry innovation and infrastructure
Reduced inequalities
Sustainable cities and communities
Responsible consumption and production
Climate action
Life below water
Life on land
Peace and justice
Partnerships for the goals
Impact on Underrepresented Groups:
The New Joneses covid pivot sees us move from an events activation program to a filmed documentary series of Aussies taking climate action in their homes. The series will feature a range of people, women, school students, indigenous australians talking on taking climate action. The series will be available digitally giving greater access and reach to the information and actions than our events program, which was limited to event attendees and media coverage.
Sub-Categories:
Renewables
Nature-based
Agriculture
Methane
Plastics
Built Environment
Energy Efficiency
Restoration
Biodiversity
Energy storage
Rural
Urban
Circular Economy
Oceans
Forests
Waste
Carbon Removal
Electric Transportation
Cooling Solutions
Technology
Advocacy
Biomass
Conservation
Clean Cooking
Environmental justice
Research or Economic Modeling
Measurement, Reporting & Validation
Communications
Link: Facebook:
http://thenewjoneses.com.au
http://buynothingnew.com.au
https://www.facebook.com/buynothingnewmonth/
https://www.facebook.com/TheNewJoneses
https://www.linkedin.com/in/tamara-dimattina-9719567/?originalSubdomain=au
