Keeling Curve

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Project Summary / Description:

Our The ReForest Fund was created in 2020 to offer high quality forest landscape restoration solutions that individuals and businesses can feel confident in, knowing that their pledges and donations are making long-term impact. 

Our projects focus on recovering and regrowing natural forests, but we take a landscape approach, using a wide range of methods including natural regeneration, growing and monitoring a diversity of native tree species, agroforestry and sustainable forest-friendly farming techniques. Projects also look for opportunities to support livelihood improvements to address the underlying drivers of deforestation. This ensures our efforts make a lasting contribution to reducing carbon in the atmosphere and preserving critical biodiversity. 

The Fund creates foundations for significant change in the sector, providing lessons, a transparent monitoring system and showcases how experiences from the projects have real impact to influence policies through technical guidance and research.

Many donors were and still are attracted to the cheapest options, but these projects tend to not ensure the trees survive or address the underlying issues. The ReForest Fund uses a pooled funding model, meaning a standard price for planting across the globe, that includes costs of monitoring, evaluation and protection. This has led to survival rates of 80-90% in our landscapes.

How Project Affects Greenhouse Gas (GHG) Emissions:

Removes/stores GHGs (e.g., projects that capture, sequester, or otherwise enhance the "sinks" that accumulate and store GHGs)

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Impact on Underrepresented Groups:

The ReForest Fund supports forest restoration across a portfolio of sites where our partners have long-term conservation programmes and have developed lasting relationships with local communities. All of our projects are in tropical forests, where some of the most climate-affected people are living, and where many communities are dependent on forest resources for their livelihoods. One of our priority approaches is to engage with local community groups from the earliest stage. We involve everyone in the decision-making that affects their lands and livelihoods. And we don‚ t move forward without consent and participation. We work towards active participation and leadership by the communities, especially women. We also help indigenous peoples to formalise their rights to forest land ‚ to manage forests sustainably, and to benefit from them.

In many of the projects, there is a focus on women leading the way and youth engagement through school groups and community forest associations. For example, in Tanzania, WWF is working with a women‚ cooperative nursery who earn money through selling seedlings for agroforestry. Also in Tanzania, a ReForest Fund project is supporting a Foresters for the Future programme, which engages local youth in restoration and inspires the next generation of conservationists.

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Mission Statement:

Trillion Trees is a joint venture between three of the world‚ largest conservation organisations, BirdLife International, Wildlife Conservation Society and WWF. Since 2016, Trillion Trees has supported the protection and restoration of 83.2m hectares of forest and 38.6bn trees. Through on the ground action, partnerships and policy engagement, Trillion Trees conservation efforts reach an estimated 1.3bn hectares across 60 countries. These areas store an estimated 319Gt CO2. The ReForest Fund is part of a larger restoration programme, focused on 40 landscapes and 200,000 hectares needing to be restored in Africa, Asia and South America. 

The ReForest Fund enables lesson learning and policy change through strategic communications coming from on-the-ground restoration activities. It aggregates donations from individuals and businesses to support small-scale community-led reforestation where natural forests are threatened. It aims to build local capacity, and create a pool of learning to inform the nature-based solutions market.