Keeling Curve

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Project Summary / Description:

Yard Stick is a Boston-based PBC unlocking the potential of soil carbon solutions. Soil efforts to date have been hamstrung by the difficulty of measuring SOC authoritatively and affordably. If you can‚ t measure it, you can‚ t manage it as the saying goes - and so far, scalable SOC measurement has not been possible. Yard Stick will help soil carbon sequestration efforts understand what‚ working, what‚ not, and increase acceleration of the latter.

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Yard Stick empowers growers and ranchers to be active participants in combating climate climate via evidence-based regenerative practices. Agricultural land use is a top contributor of GHG emissions worldwide, and soil carbon measurement is the current bottleneck in transitioning these types of land use form a net emitter to a net sink. 

By attacking the measurement problem, Yard Stick will activate millions of growers and ranchers worldwide in pursuit of gigaton-scale soil carbon sequestration efforts. 1.6B hectares of land on Earth is cultivated for agricultural crops, and over 1B hectares is used for animal grazing. By adjusting our practices, growers and ranchers can become leaders in carbon removal ecosystems worldwide... but only if we have a way to measure soil carbon at scale.

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