Keeling Curve

Primary Project Category:

How Project Affects Greenhouse Gas (GHG) Emissions:

['Replaces/avoids GHGs (e.g., projects that replace sources of GHGs, such as the burning of fossil fuels for electricity, heat, transport, or other energy uses)', 'Reduces GHGs (e.g., projects that reduce sources of GHGs, such as through efficiency or other changes in consumption)']

Impact on Underrepresented Groups:

PayGo Energy empowers underrepresented groups, including women, rural communities, and informal settlement residents, by providing affordable access to clean energy solutions. Over 60% of PayGo Energy’s customers are women, who benefit from safer, smoke-free environments and reduced energy costs. Women-led spaza shops, in particular, are empowered with reliable energy to extend operating hours, diversify product offerings, and increase income, fostering economic equity and sustainability.
Within the organization, PayGo Energy prioritizes gender inclusion by recruiting and promoting women as sales agents, technicians, and administrative staff. These roles enhance women’s economic independence while enabling them to contribute to their communities’ transition to clean energy. Additionally, women-led spaza shops play a dual role by becoming distribution points for solar home systems (SHS), further expanding PayGo Energy’s reach while creating new revenue streams for these entrepreneurs.
The company’s CEO, Cynthia Majola, is a female indigene with deep roots in South Africa’s energy sector. Her leadership exemplifies PayGo Energy’s commitment to representation and equity at all levels. Under her guidance, the organization ensures that marginalized and climate-vulnerable groups are not left behind, driving inclusive and impactful change within South Africa’s energy landscape.

Website:

https://paygoenergy.co.za/

Mission Statement:

PayGo Energy’s mission is to empower rural households in South Africa and other SADC countries with access to reliable and affordable energy through innovative pay-as-you-go solar solutions. PayGo Energy aims to improve livelihoods, foster economic growth and contribute to a sustainable future for rural communities in southern Africa.

Link: LinkedIn:

https://www.linkedin.com/company/paygo-energy-south-africa/