Keeling Curve

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Project Summary / Description:

The GreenBargains Initiative, spearheaded by QUESIV LTD, is a cutting-edge recycling program that leverages Reverse Vending Machines (RVMs) to combat greenhouse gas emissions by incentivizing community recycling efforts. This initiative introduces an innovative approach to waste management by encouraging residents to recycle single-use beverage containers, such as plastic bottles and aluminum cans.

Key features of the initiative include:
Carbon Sink Potential: By diverting recyclable materials from landfills, the GreenBargains Initiative reduces methane emissions, a potent greenhouse gas, while promoting a circular economy.
Energy Efficiency: Recycling materials like aluminum and plastic requires significantly less energy compared to producing new materials, directly reducing carbon footprints.
Social and Cultural Pathways: By incorporating a digital reward system, the initiative fosters a culture of sustainability and environmentally conscious behavior among underserved communities.
Scalable and Sustainable Design: The initiative is designed for broad implementation, starting with a pilot in South West Wales, with plans for regional and national expansion. Its scalability ensures long-term viability and greater climate impact.

Through partnerships with local councils, businesses, and communities, the GreenBargains Initiative aligns with the objectives of the Keeling Curve Prize by addressing key sustainability challenges, advancing decarbonization, and empowering underserved populations with innovative solutions to reduce greenhouse gas emissions.

How Project Affects Greenhouse Gas (GHG) Emissions:

['Replaces/avoids GHGs (e.g., projects that replace sources of GHGs, such as the burning of fossil fuels for electricity, heat, transport, or other energy uses)', 'Reduces GHGs (e.g., projects that reduce sources of GHGs, such as through efficiency or other changes in consumption)']

Impact on Underrepresented Groups:

he GreenBargains Initiative empowers underrepresented groups by fostering inclusive participation in sustainability efforts, particularly targeting youth, underserved communities, and small local businesses. By deploying Reverse Vending Machines (RVMs) in public spaces like universities, community centers, and underserved neighborhoods, the project ensures equitable access to recycling infrastructure, motivating engagement from diverse demographics through tangible incentives such as vouchers and digital credits. The reward system not only encourages recycling but also drives economic activity in small and minority-owned businesses, strengthening local economies in marginalized areas.

Youth engagement is a core focus of the initiative, with partnerships being developed with universities and schools to encourage eco-conscious behavior among students. Additionally, the project plans to incorporate community-led campaigns and educational workshops to build long-term recycling habits and awareness in climate-vulnerable communities.

Within QUESIV LTD, diversity and inclusion are foundational principles. The company is co-led by Elozonachukwu Ursula Enabulele, a woman with extensive experience in operations and stakeholder engagement, ensuring gender representation at the leadership level. Future recruitment efforts aim to maintain a balanced and diverse team, prioritizing opportunities for women, youth, and people of color to participate in sustainable innovation and project expansion.

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